We created a recruitment commercial for Foodpanda Ad, one of Southeast Asia’s leading food delivery platforms. The goal was to encourage gig workers to sign up as riders by showing how the job works in real conditions.
We focused on actual rider routines. The video follows riders picking up orders from restaurants, navigating city traffic, and completing deliveries across different parts of the city. This gives a direct view of daily tasks instead of relying on text explanations.
Filming took place on real streets, with riders in uniform during active shifts. We captured movement through traffic, order handovers, and short waiting periods between jobs. Wide shots were used to show coverage across the city, while closer shots focused on the delivery process and app usage.
In editing, we arranged the scenes to reflect a typical work cycle from accepting an order to completing delivery. On-screen text highlights key points such as flexible working hours and how riders receive jobs through the app.
The final video is used across digital platforms and TV for recruitment campaigns. This project shows Moving Image’s expertise in commercial video production, recruitment ads, and performance-driven content.
