We created Bersatu Hati (“United in Heart”) for PERNAS (Perbadanan Nasional Berhad), a Merdeka 2022 brand film focused on national unity. The goal was to connect the PERNAS brand with how Malaysians celebrate National Day in everyday life.
We focused on real situations instead of abstract messaging. Filming included Malay, Chinese, and Indian families gathering during Merdeka - sharing meals, visiting open houses, and displaying flags at home. These scenes show how different communities take part in the same national celebration.
The shoot took place across homes and neighbourhood settings to reflect daily life. Each scene followed small interactions such as preparing food together, welcoming guests, and spending time as a group. The casting and locations were chosen to represent different parts of Malaysian society.
In editing, we arranged the scenes to move through a full day of celebration, from preparation to gatherings. Music and colour were adjusted to match the tone of each moment, without overpowering the visuals.
The final video was released as part of PERNAS’s Merdeka campaign across digital platforms. This project shows how Moving Image approaches festive campaigns by focusing on real cultural moments and everyday experiences.
