Moving Image
Commercial Video Production Services in Singapore
Moving Image provides commercial video production in Singapore for brands looking to create impactful TV commercials, product launch videos, and social media campaign content. Since 2016, we have worked with brands such as LG, Gamuda, and Skintific to produce videos that support their marketing campaigns and business goals. Our in-house team manages the complete production process, from concept development and scripting to filming, editing, and final delivery. With experienced writers, directors, videographers, and editors, we help brands create professional commercial videos from start to finish.
#1 Rated Commercial Video Production Company in Singapore
Our experience covers energy, electronics, finance, retail, food, and lifestyle brands, including Shell, LG, Maybank, CIMB, Giant, Zalora, Foodpanda, MONIN, and Gamuda. Our team understands what brands need from a commercial video production Singapore partner: clear storytelling, reliable production, and content that supports campaign goals. From product launches to large-scale advertising campaigns, we manage every stage from planning and filming to post-production.
What is Commercial Video Production?
Types of Commercial Videos We Produce
Different campaigns need different types of videos. We create commercial videos in various formats to help brands reach their audience and achieve their marketing goals.
TV Commercials
TV commercials (15–90 seconds) are short ads for TV and streaming platforms. Moving Image manages the full TV video commercial production process, from concept development and storyboarding to filming, editing, and final delivery. Alongside our corporate video productions services, we create commercial campaigns for brands including Skintific and LG Nano Cell.
Product Launch Videos
Product launch videos help brands introduce new products, features, or services to customers. We create videos for social media, e-commerce, websites, and paid ads, highlighting key features while keeping the brand message clear and engaging. MONIN and KHIND are our notable product campaigns.
Festive Campaign Commercials
Festive commercials help brands connect with Singapore’s diverse audiences during Chinese New Year, Hari Raya, Deepavali, and Christmas. We create meaningful stories combining local culture and brand messaging. Our projects include Boost Raya, Giant Raya, and Indah Water Hari Raya campaigns.
KOL Collaboration Videos
KOL collaboration videos combine influencer reach with professional brand production. Moving Image helps brands plan campaign direction, create production briefs, and coordinate with KOLs to produce content that matches marketing objectives.
Social Media Ad Content
Social media ad videos need to capture attention quickly on Instagram, TikTok, YouTube Shorts, and digital platforms. We create vertical and horizontal videos, including multiple social cuts from commercial shoots.
Product Demonstration Videos
Product demonstration videos show customers how products work and why they matter. Moving Image creates product videos with clear scripts, professional visuals, and commercial quality editing for e-commerce stores, websites, retail displays, and marketing campaigns. You can view our work to see how we help brands present their products with engaging and effective video content.
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How Commercial Video Production Helps Your Brand
A well-produced commercial video helps brands communicate their message clearly and reach customers across different platforms. From increasing brand recognition to helping customers understand a product, commercial videos support different stages of the buying journey.
Brand Awareness
Commercial videos increase brand recognition by helping audiences remember your products across TV, social media, and digital platforms. Campaigns like KLCC Fashion Promo use creative visuals and storytelling to help audiences remember the brand.
Consumer Trust
High-quality production creates a more professional brand image. Clear visuals, polished filming, and consistent presentation help Singapore businesses build credibility and make a stronger impression on potential customers.
Social Media Engagement
Video content gives brands more ways to connect with audiences on Instagram, TikTok, YouTube, and other platforms. A single commercial shoot can produce multiple content pieces, like ads, short clips, and campaign content for different channels.
Lead Conversion & Product Sales
Commercial videos explain products and services clearly, helping customers make decisions faster. Product demonstrations, launch videos, and campaigns answer common questions and support conversions for both B2C and B2B brands.
Product Demonstrations
Professional product videos highlight key features through planned shots, lighting, colour grading, and clear sequences. Moving Image creates product demonstration videos for brands like LG to showcase product benefits effectively.
Competitive Advantage
High quality commercial videos help businesses stand out in competitive markets. Professional storytelling, strong visuals, and consistent branding create a lasting impression that differentiates your business from competitors.
Who We Are
Moving Image is a Singapore video production company that has been creating videos in Singapore since 2016 and has worked with more than 600 businesses across different industries. Many of our clients return because we focus on achieving business goals, besides creating good-looking videos.
Our team handles every stage of commercial videography Singapore projects, including brief review, content format recommendations, production planning, filming, editing, and final asset delivery.
We work closely with brands to make sure every video matches their campaign needs and marketing objectives.
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Commercial Video Studio in Singapore
Moving Image operates a dedicated in-house commercial production studio at 67 Ayer Rajah Crescent, Singapore, built for brands that need a reliable space for professional video production. The studio is suitable for product videos, interviews, social media content, and full-scale commercial shoots.
With green screen facilities, custom set options, controlled lighting setups, and space for multi-talent shoots, brands can create different types of content in one location.
Our commercial video studio works together with our production team, including writers, directors, videographers, and editors, providing a complete setup from planning to final delivery without managing multiple vendors.
Full-Cycle Video Commercial Production
Moving Image manages the full video commercial production journey, from the first concept to final delivery, with key stages handled by our in-house team. Our team includes writers, producers, directors, cinematographers, editors, graphic designers, and motion graphics artists.
Working with one dedicated team and account manager keeps communication simple and the workflow clear throughout the project. From developing ideas and planning shoots to filming, editing, and delivering the final video, we handle every step to ensure a smooth and consistent production experience for brands.
Commercial Video Production For Product Advertising
Product advertising videos help brands explain features, show product benefits, and connect with customers through strong visuals. Our product campaigns focus on three key areas: feature demonstrations, KOL collaborations, and brand storytelling elements.
A typical product campaign includes a hero commercial (30–60 seconds) supported by 3–5 shorter social media cuts, all produced from the same shoot.
By planning content together, brands can reduce costs, save production time, and maintain a consistent look across every marketing channel.
TV Commercial Production Services
Content Development
Our team of creatives prepare for each project by brainstorming ideas based on our client’s campaign message, target audience, and ongoing media trends. We prepare concept storyboards that summarise our ideas, structuring each proposed shot and voiceover line.
Talent Casting & Management
After the project is confirmed, our talent management team begins shortlisting the actors, models, and voiceover artists suited to the project. Throughout the entire duration of production, our team manages communication with the chosen talents, deferring to a single account manager.
Video Commercial Production
Once the production plan and schedule are confirmed, our in-house crew manages the filming process from start to finish. Our directors, producers, videographers, makeup artists, and production specialists handle TV video commercial production without unnecessary handovers to external teams. This gives brands better control over quality, timing, and the final output.
Special Effects & Motion Graphics
Raw footage is processed through our commercial video studio one clip at a time, with painstaking care taken to implement green screen effects. Shot sequencing, pacing, transitions, and visual effects are added into the final cuts of the video commercials.
Content Licensing
Legal permissions for copyrighted material such as images, video clips, or music used in the campaign are obtained, completing the internal production requirements. External licensing and airing permissions are also confirmed, finally being broadcast to consumers.
Media Buy & Advertising
An additional service provided by Moving Image is the procurement of promotional services, securing TV, billboard, radio, and digital media slots to place completed commercials. Campaign reports of the commercial’s performance may also be added, reaching multiple digital media platforms.
Building Brand Assets
Our commercial video studio helps businesses create, edit, and grow their brand with high quality visual content. From video commercial production for TV and social media to product photography and marketing videos, we create content that matches your brand and supports your business goals.
With professional video commercial production, you also get a library of reusable content. Extra footage and photos can be used later for social media posts, website updates, presentations, advertising campaigns, and other marketing materials.
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Frequently Asked Questions
1 /What types of videos can be produced in your studio?
Moving Image is able to complete a variety of different video types, from TV commercials and product demo videos to e-learning infomercials and social media content. We produce quality content through trusted professional-grade equipment and over a decade of experience.
2 /What services do you offer in your studio?
Our studio is capable of hosting multiple talents, with production shoots of varying length depending on the type of project. We’re able to create custom-built sets and backgrounds, enhanced further by CGI green screens.
3 /Are production crew members provided?
Our in-house team is available to complete different production details — from lighting and audio setup to direction and post-production. Contact our team for personalised quotes.
4 /Do you provide post-production services as well?
Yes, for clients requiring full-cycle production, Moving Image provides editing, compiling, colour grading, motion graphics, and special effects as part of the same project scope.
5 /How long does it take to film a TV commercial?
From initial conceptualisation to final assessment, the process takes an average of one and a half to two months, depending on the requirements of the project.
6 /How long does it take to film a TV commercial?
TV video commercial production at Moving Image usually takes around one and a half to two months from initial planning to final delivery. The timeline depends on the project scope, talent requirements, filming schedule, and post-production complexity.