We made a festive horror-themed TV commercial, titled “Selamat Horror Raya”, a Hari Raya 2023 commercial for Boost, Malaysia's most recognised homegrown digital wallet platform. Boost wanted a Hari Raya commercial that stands out from typical emotional ads and grabs attention on social media.
We mixed horror with humour. Instead of a traditional festive story, we used horror-style scenes with a playful twist, making the ad both surprising and entertaining. This helped Boost reach a younger audience and increase engagement.
We handled full TV commercial production, including casting actors who could balance fear and comedy. Filming used dark lighting setups, dramatic angles, and controlled indoor locations to create a horror mood while keeping it fun. Timing during filming was important to make each reaction feel natural and not overacted.
In post-production, we added fast cuts, sound effects, and suspenseful music, then balanced it with light moments for humour. Colour grading was darker to match the horror theme.
This Hari Raya commercial was used across TV and social platforms, showing Moving Image’s strength in campaigns, creative storytelling, and viral commercial video production in Singapore & Malaysia.
