Moving Image
With 12 years of experience, Moving Image is a leading social media marketing services in Singapore. We deliver professional, business focused videos that improve branding, increase engagement, and support strong communication across digital platforms and live events.
Did you know that the average Singaporean maintains active accounts across 6.7 different social media platforms? And in just the past year, 74% of Singapore’s social media users have purchased products online. So, they are not only spending ~3 hours daily on social media, but also spending money. That’s why brands can’t ignore social media marketing now.
Social media marketing services cover everything, from strategy to paid advertising & analytics. All work together as one integrated system. Singapore’s 5.16 million social media users equate to 88.2% of the total population. Facebook reaches 79.4% of internet users, and 87% of Singapore SMEs are on it. Instagram reaches 66.3%. TikTok users average 33 hours and 23 minutes on the platform monthly – more time than any other social app. So, each one required specific marketing tactics.
Social media marketing services Singapore work in 4 stages:
Paid campaigns only need a few days to show results, while organic growth builds over 3-6 months. For an exponentially growing market like Singapore, there’s no alternative to social media.
Singapore businesses have to battle intense competition in Asia. With 88% social media penetration, significantly higher than the worldwide average of 62.3%, every sector, industry, and category is crowded. However, every customer is reachable too! Professional social media marketing services offer clear navigation in that complex jungle of competition, with expertise and strategic precision to get measurable growth.
Singaporeans are highly selective about who they follow and are influenced by. The higher follower counts don’t work unless the endorsement feels authentic and engaging. That sets a high bar.
Generic content does not cut through in this market. Professional design, sharp copywriting, and platform-native formats are essential. Reels, TikToks, and carousels are the baseline expectation. 20 to 50 pieces of quality content monthly is great, only when they maintain consistency, clear communication, and authenticity. Every platform has its own content logic. We build for each one.
Good social media marketing does not happen by accident. It starts with a calculated campaign design, integrating awareness, consideration, or conversion. Then, supporting it with a real budget and a precise timeline.
We conduct competitive analysis, identify positioning opportunities, and build a content calendar mapped to your business objectives. Campaigns are planned for 30 to 90 days, with optimal scheduling in mind. Quarterly reviews keep the strategy fresh and matched with platform algorithms.
Singapore's total digital ad spend reached S$1.91 billion USD in 2024, with a 6% growth in 2025. The numbers are crucial. If you’re not spending without optimizing, then you’re just making losses.
We monitor performance weekly, run continuous A/B tests, and optimize cost-per-lead and cost-per-acquisition on every campaign. From day one, conversion tracking is set up. Singapore campaigns we manage typically achieve 3 to 6x ROAS. And the cost per lead ranges from S$30 to S$80, depending on the industry. So, you get ahead of the competition.
80.1% of Singaporeans are on WhatsApp. Why is that data important? It highlights how central direct messaging is to daily communication. Singaporeans communicate fast and expect the same from brands.
We handle comments, DMs, and reviews with a 2-hour response time during Singapore business hours. Sentiment is tracked daily. Crisis protocols are in place before they are needed. Engaged communities do not build themselves; they are the result of consistent, professional management over time.
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A complete social media marketing and management services agency. Covering strategy, content production, community engagement, paid advertising, and performance analytics for Singapore businesses.
Every engagement starts with a unique strategy session, revolving around your business. Not a proven template.
We analyze your goals, your target audience, and map the competitive landscape before recommending platform selection. Content pillars are key: 3 to 5 themes your brand will own consistently, throughout the campaign. A 30 to 90-day content calendar that captures all the crucial KPIs, not just views and followers.
Quarterly reviews keep the strategy responsive. What worked in Q1 is tested against Q2. The plan evolves and growth continues.
Compared to others, we are two-in-one. An excellent video production company that’s equally excellent in social media marketing. Your videos - Instagram Reels, TikToks, and YouTube content - will capture your and your audience's attention. Our in-house team handles graphic design, video production, professional copywriting in English, Mandarin, Malay, and Tamil, and full content scheduling across platforms.
Singaporeans prioritize relevant video content above trends — what matters is that your content is relevant and well-made. That is exactly how we approach every brief. Monthly output ranges from 20 to 50+ pieces, depending on your package.
Platform management isn’t about scheduling. It’s a blended mixture of timing, hashtag strategy, cross-platform coordination, Stories, link-in-bio optimization, and account health across Facebook, Instagram, TikTok, LinkedIn, YouTube, and XHS. Failing at just one thing can create a spiral of unwanted attention and controversies.
Engagement on Instagram spikes between 10 am and 2 pm - details like that influence the scheduling decision we make. Combined with Hootsuite, Sprout Social, and Meta Business Suite, ensure perfect coverage across platforms.
Your comments section, inboxes, and review pages are your most visible customer service touchpoints. We manage all three.
Daily monitoring covers comments, messages, mentions, and tags. Responses go out within 2 hours (Monday to Friday, 9 am to 6 pm SGT). Engagement initiatives - polls, Q&As, contests - are built into the monthly calendar. Review monitoring covers Google, Facebook, and relevant industry platforms. Sentiment is tracked and reported weekly.
Social media ads account for 26.3% of Singapore's digital ad expenditure. We make sure you gain great ROAS within your budget.
We manage Meta Ads, TikTok Ads, LinkedIn Ads for B2B, and YouTube advertising for Singapore businesses. Monthly budgets typically range from S$500 to S$50,000+. Campaign setup covers audience targeting, creative development, and budget allocation. Weekly optimization adjusts bids, audiences, and creatives based on performance data.
Every SGD is tracked. ROI is reported monthly with cost-per-lead, cost-per-acquisition, and ROAS clearly stated.
Data without context is just numbers. Just like our campaigns are data-driven, our reports are insight-backed. So, you can make decisions based on the interpretations.
Monthly dashboards cover everything. Overall reach, engagement, conversions, Google Analytics integration, competitor benchmarking, and ROI attribution. We show you every data as it is - which content performed well, which one needs adjustment, and what to focus on next. Our reports are like us - simple, easy to understand, and concise.
Deliverable: Monthly performance report with strategic recommendations for the month ahead.
A proven methodology delivering consistent results. Our social media marketing services Singapore follow this structured process for quality and accountability.
Singapore's total digital ad spend reached S$1.91 billion USD in 2024, with a 6% growth in 2025. The numbers are crucial. If you’re not spending without optimizing, then you’re just making losses.
We are great listeners. We listen to your business goals, target audience, and budget. Existing social accounts are audited. We find out what’s working, what’s not, and how you compare to 5 to 10 key Singapore competitors. Platform recommendations follow, based on your audience and goals.
Deliverable: Strategy presentation with 90-day roadmap.
After the audit, we build your playbook. Pillars are laid out, profiles are optimized across all platforms. Bios, descriptions, keywords, visual branding, cover images, and highlights. Business accounts are verified. Pixels and conversion tracking are installed and tested. Link-in-bio strategy is implemented.
This step is often skipped by businesses going it alone. It is the foundation that everything else sits on.
Deliverable: Fully optimized accounts, verified, and tracking-ready.
Monthly content creation begins. Graphic design, video production, and copywriting - all in-house production to maintain world-class, consistent quality. You review and approve before anything is scheduled. Assets are batched for efficiency and organized in a shared content library.
Monthly output: 20 to 50+ pieces across platforms, depending on your package.
Deliverable: Approved content calendar with scheduled posts.
Daily posting, Stories management, comment monitoring, DM handling, and review responses run every business day. Engagement initiatives are built into the calendar. User-generated content is curated and reshared where appropriate.
Deliverable: Weekly engagement activity summary.
Weekly check-ins track campaign pulse. Content performance ranking, campaign ROI, competitor movement with clear recommendations for the upcoming month - all included in the monthly reports.
The strategy evolves based on what the data shows. What worked last quarter is not assumed to work this quarter.
Deliverable: Monthly performance report with next-month recommendations.
12+ years delivering social media marketing agency services across Singapore. Above 60% retention rate. 500+ brands’ continued trust – from startups to established corporations. Our unique storytelling, crisis management, and clear communication are what set us apart.
Singapore’s audience is sophisticated, multilingual, and quick to disengage from content that feels generic or tone-deaf. So, we differentiate ourselves.
We first understand the platform usage patterns, content preferences, and festive rhythms that drive the Singapore market. Chinese New Year, Christmas Day, Hari Raya, Deepavali, and National Day campaigns require genuine cultural understanding. A simple colour swap can do more damage than good. Our team creates content in English, Mandarin, Malay, and Tamil and understands the difference between translation and localization.
With 97% social media access from mobile, we optimize every content for a vertical viewing experience.
Others outsource video production. We produce it in-house. No details get missed in translations or transitions.
The Moving Image brings together strategists, content creators, designers, copywriters, videographers, and media buyers under one roof. What matters to Singaporeans is that your content is relevant and well-made. That requires a team that controls every stage of production. We are that one team.
We cover Facebook, Instagram, TikTok, LinkedIn, YouTube, and XHS. Fully integrated, with organic and paid working together as a unified strategy.
ROI is tracked on every campaign. Not promised at pitch. Tracked thoroughly and shared.
A/B testing runs continuously. Conversion tracking is set up correctly from the start. We optimize for cost-per-lead and cost-per-acquisition — not vanity metrics. Clients typically see 3 to 6x ROAS and a 20 to 40% increase in engagement rate within the first 6 months.
We have delivered measurable results across more than 10 industries. Singapore SMEs, regional brands, and fast-growth startups. Client retention sits above 60%.
We have strong client retention. 70%+ strong. Our Google and Facebook reviews reflect what clients say about us: the reporting is clear, the results are real, and the team is easy to work with.
Our social media marketing services packages are fixed and clearly documented. No hidden fees. No surprise invoices.
| Package | Monthly Fee | Platforms | Posts/Month |
| Starter | S$3,000 | 2–3 platforms | 12–20 posts |
| Growth | S$6,000 | 3–4 platforms + basic ads | 24–40 posts |
| Premium | S$12,000+ | All platforms + full advertising | 50+ posts |
Ad budgets are separate from service fees — your spend goes directly to the platforms. Month-to-month rolling contracts. Scale up or down as your business grows.
Setup fees (S$2,000–S$5,000) cover initial strategy, profile optimization, pixel installation, and content planning. One-time cost, clearly scoped upfront.
While we run campaigns across all industries, some industries just deliver stronger results. E-commerce to tech, here are the top 10 winning industries for professional social media management:
Singapore’s F&B sector is one of the most competitive in Asia. Singapore’s foodie culture aligns perfectly with Instagram’s visual nature. And without checking the dining options on socials, Singaporeans don’t step out the door.
Strong food photography, behind-the-scenes content, chef spotlights, and review management all drive foot traffic and delivery orders. Location-based ads target people in the high-volume window to maximize sales.
With social media marketing services, &B businesses get 15 to 40% increases in foot traffic during campaigns and 10 to 25% growth in delivery orders. Monthly service investment ranges from S$4,000 to S$12,000, plus S$2,000 to S$8,000 in ad spend.
74% of Singaporeans have already purchased something from social media. That’s how booming e-commerce currently is.
Instagram, TikTok Shop, and Facebook Shops are core sales channels. Product showcases, styling guides, unboxing videos, flash sales, combined with precise paid targeting, drive both discovery and conversion. XHS adds reach into the Chinese-speaking segment for lifestyle and fashion brands.
Well-run campaigns deliver 4 to 7x ROAS and 2 to 4% conversion rates. Monthly service and ad investment typically run S$10,000 to S$48,000 combined.
MAS and Law Society guidelines mean professional firms must earn trust through education, not promotion. That constraint, handled correctly, becomes a competitive advantage.
LinkedIn reaches corporate decision-makers. Facebook reaches SME owners. YouTube builds authenticity by posting longer regulatory explainers. Educational carousels, case studies, and team credibility posts generate consultation enquiries without making prohibited claims. LinkedIn CPL for professional services in Singapore runs S$120 to S$350, depending on audience seniority. At first, expensive per lead, but high-value clients where a single engagement covers months of spend.
The Private Hospitals and Medical Clinics Act and HSA rules govern what healthcare brands can say on social. Healthcare content doesn’t have the freedom to sensationalize news or findings. They must educate and build trust. So, healthcare content requires validated claims, proven facts and above all, trust. A team that understands both the regulations and the platforms.
Instagram and Facebook drive clinic discovery. XHS reaches Chinese-speaking patients aged 20 to 40 who research aesthetic services extensively before booking. Healthcare CPL benchmarks in Singapore run S$30 to S$55 for clinics and wellness centres — efficient for a high-value appointment category.
Singapore’s education sector is fiercely competitive, and parents research options thoroughly before committing. Facebook remains the primary platform for reaching parents. TikTok and Instagram reach students directly.
Student success stories, teacher profiles, and exam-prep content earn trust faster than any promotional ad. Trial class promotions and webinar registration campaigns generate 40 to 80 qualified leads monthly. Enrollment conversion rates run 15 to 25%.
Singapore’s property market involves high-value transactions where trust is built long before a viewing is booked. Virtual property tours, location highlights, and market insight content on Facebook, Instagram, YouTube, and LinkedIn establish credibility early in the buyer’s research journey.
Xiaohongshu has carved a luxury niche in Singapore’s digital ecosystem, with premium properties seeing strong engagement on the platform, among Chinese-speaking investors. Campaigns typically generate 15 to 40 qualified inquiries monthly at S$200 to S$500 per lead. Developer budgets range from S$8,000 to S$40,000 monthly in ad spend alone.
Singapore is a global financial hub. Its population is affluent, financially literate, and genuinely receptive to educational content.
Facebook and LinkedIn carry the most weight for lead generation. YouTube handles longer-form explainer content. Well-structured campaigns generate 25 to 50 qualified leads monthly at S$150 to S$350 per lead. Monthly service and ad investment typically run S$13,000 to S$40,000 combined.
Singapore’s boutique fitness market has grown significantly, driven by a health-conscious population and a strong appetite for lifestyle content. Transformation videos, trainer spotlights, class schedules, and nutrition tips perform consistently well on Instagram and TikTok.
Community building is particularly important in this category; loyal members refer new members. Well-managed campaigns generate 20 to 50 trial sign-ups monthly with 10 to 20% membership conversion. Monthly investment ranges from S$4,000 to S$12,000 in services plus S$3,000 to S$10,000 in ads.
TikTok Shop’s top-converting niches in Singapore include beauty and personal care. And the platform’s live selling format is generating strong results for beauty brands willing to invest in quality production.
Before-and-after content, product tutorials, influencer partnerships, and booking campaigns on Instagram, TikTok, and XHS drive both appointment bookings and direct product sales. Campaigns typically generate 25 to 60 booking inquiries monthly with 3 to 6% engagement rates.
LinkedIn continues to be the leading platform for professionals and businesses in Singapore, used by 36.3% of the population. It is an essential channel for B2B software and IT services targeting decision-makers.
Product demos, case studies, webinars, and thought leadership content warm up prospects before the sales call. Campaigns in this category typically generate 15 to 40 marketing-qualified leads monthly at a cost per MQL of S$250 to S$600. Monthly investment ranges from S$13,000 to S$50,000 combined.
Social media marketing services cover strategy, content calendars, graphic design, copywriting, video production, platform management, community engagement, and paid advertising. In Singapore, that means 12 to 50 posts monthly across Facebook, Instagram, TikTok, LinkedIn, YouTube, XHS, and Telegram. Community managers respond to DMs within 2 hours during Singapore business hours (9 am to 6 pm SGT). Monthly performance reports are included. Packages start from S$3,000 per month. Ad spend is always separate.
SEO improves your Google ranking through content and technical improvements — results typically take 3 to 6 months. Social media marketing builds brand visibility and drives revenue through platforms like Instagram, TikTok, and LinkedIn — paid campaigns show results within days. The two work best together. SEO captures existing demand. Social media creates demand before a search happens. Most Singapore businesses that run both consistently outperform those relying on either channel alone.
The five core types are: content marketing (organic posts and Reels that build trust), paid advertising (Facebook, Instagram, TikTok, and LinkedIn campaigns), influencer marketing (Singapore micro-influencers deliver S$8.70 ROI per dollar), community management (daily engagement, DMs, and review responses), and social commerce (Instagram Shop and TikTok Shop, in a market projected at USD 3.17 billion in 2025). Most professional social media marketing services Singapore providers run at least three simultaneously.
The 50-30-20 rule balances content: 50% value posts that educate or entertain, 30% community content like reviews and UGC, and 20% promotional posts with direct offers. It keeps your feed worth following while still driving sales. In Singapore, the split adapts by industry — LinkedIn leans 60-20-20 for thought leadership, F&B runs heavier on food and UGC, and fitness brands lead with transformation content. A professional social media marketing services Singapore provider adapts this to your audience specifically.
Paid campaigns in Singapore generate leads within the first week when structured correctly. Organic takes longer — around 3 to 6 months for consistent reach and engagement. The 1st two months are to establish content foundations. The next 2 months show increased and consistent reach. By the 6th month, you can expect to see a steady flow of engagement and reach. Most businesses see positive ROI in months three to four, combining both channels.
