Since 2016, Moving Image has produced videos for Malaysian government agencies, handling strict rules, approvals, and government-grade standards. This experience shows how to manage projects that need careful planning, multiple stakeholder reviews, and high-quality production. Singapore’s GeBIZ video production system works in a similar way, following global procurement rules under the WTO-GPA.
The Singapore government spends tens of billions of dollars each year on goods and services, and video production is part of this. There is constant demand for campaign videos, training modules, policy explainers, and event coverage. Most of these opportunities appear on GeBIZ, and even small studios can compete if they meet the requirements.
Many video companies don’t try because GeBIZ can look complicated, documents seem heavy, and rules appear meant only for experts. This guide simplifies everything. Drawing on our regional government experience and careful research, we will show production companies how to enter Singapore government video projects successfully.
In this guide, you will learn:
- How to register on GeBIZ
- How Singapore’s Ministry of Digital Development and Information Framework Contracts work
- The ITQ (Invitation to Quote) process
- How proposals are evaluated
- What government agencies look for in video production vendors
Here we go now.
What is GeBIZ and Why Does It Matter for Government Video Production?
GeBIZ stands for Government Electronic Business. It is Singapore’s official online procurement portal – the main place where ministries, statutory boards, and public agencies publish what they need to buy, including video production services.
Quick Facts About GeBIZ
| Topic | Details |
| Platform Name | GeBIZ (Government Electronic Business) |
| Launched | June 2000 |
| Managed By | Ministry of Finance |
| Purpose | Central procurement portal for all government agencies |
| Access | Open to registered suppliers |
| Official Source | https://www.gebiz.gov.sg |
Why GeBIZ is Important (Global Standards)
Singapore follows international procurement rules under the World Trade Organisation’s Agreement on Government Procurement (WTO-GPA).
- Ensures fair competition
- Promotes transparency
- Reduces unfair advantages
- Gives equal access to local and global suppliers
This means the system is designed so companies compete under clear and consistent rules.
The Four Ways the Government Buys Video Services
The government uses different procurement methods depending on how much a project costs. You need to know which method applies to your project size, because each one has different timelines, documentation requirements, and processes.
Small Value Purchase – Up to S$6,000 (exclusive of GST)
For anything under S$6,000, agencies can buy directly from a supplier without posting on GeBIZ. A quick social media reel, a short internal video, or a simple edit falls here. The agency can contact you directly and offer you the job.
Quotation / ITQ – S$6,001 to S$90,000 (exclusive of GST)
This is where most government video production work sits. Projects in this range go through an Invitation to Quote (ITQ) process. The agency posts a quotation notice on GeBIZ (or sends it directly to pre-approved panel members), and suppliers submit their quotes.
A S$15,000 policy explainer video, a S$35,000 bilingual training module, a S$60,000 campaign video with multiple formats – all of these go through the ITQ video production process.
Tender / ITT – Above S$90,000 (exclusive of GST)
Anything above S$90,000 requires a formal Invitation to Tender (ITT). This is a more involved process. The agency posts an open tender on GeBIZ, gives suppliers three to six weeks to respond, and runs a structured evaluation. Large public awareness campaigns, multi-video production packages, and high-value campaign productions fall here.
Tender Lite – Up to S$1,000,000 (exclusive of GST)
Tender Lite is a newer option introduced in April 2024 for general goods and services (and May 2025 for construction). It sits within the tender category but has fewer contract conditions than a full tender.
There is no security deposit, and liquidated damages are reduced. This makes it more accessible for smaller companies that want to compete for mid-to-large government projects but find full tender requirements too heavy.
For video production companies, Tender Lite matters for projects in the S$90,000 to S$1,000,000 range. Watch for the “Tender Lite” label on GeBIZ opportunity listings.
Tenders can be:
- Open Tender (anyone can apply)
- Selective Tender (shortlisted vendors only)
- Limited Tender (a few selected vendors)
For repeated needs, agencies may also use framework agreements or period contracts.
Types of Opportunities
When you explore projects on GeBIZ, you will see different types of opportunities:
| One-off Projects | These are single corporate video jobs, such as a training video, event coverage, or a campaign film. Once completed, the project ends. |
| Framework Contracts | These are pre-approved vendor panels managed by agencies like the Ministry of Digital Development and Information. Vendors on the panel can be invited for multiple projects over a period of time. |
| Demand Aggregation (DA) Contracts | Used when multiple government agencies need similar services. Instead of separate projects, they combine demand into one larger contract. |
| Innovative Procurement | Used when agencies explore new ideas or solutions. This may involve testing new video formats or creative approaches before a full project is awarded. |
Example (S$12,000 Video Project)
For example, an S$12,000 training video falls under the quotation range. The agency will usually run an Invitation to Quote (ITQ). This may be posted on GeBIZ for all registered vendors or sent to selected suppliers.
This gives both small studios and large companies a fair chance to compete based on quality, pricing, and experience.
Opportunities for Video Production Companies on GeBIZ
If you are a video production company in Singapore:
- You don’t need connections to find projects
- You can see opportunities directly on GeBIZ
- Small studios can compete with large agencies
The system is built to be open and accessible.
How to Win Singapore Government Video Tenders
To win Government video tenders, your work quality matters more than your company size. Based on our experience in Malaysia and research on GeBIZ, production companies should focus on quality proposals, realistic pricing, and compliance.
- Proposal Quality: Clear, structured, and meets requirements
- Pricing: Competitive and realistic
- Experience: Relevant past work and strong portfolio.
How the Procurement Process Works
The procurement process follows four stages:
- Sourcing (the agency posts the opportunity),
- Evaluation (bids are scored against published criteria),
- Approval of Award (the recommended vendor is approved and the award is announced publicly on GeBIZ),
- and Contract Management (the agency manages delivery, payments, and performance).
Every stage is documented and accountable.
This is the foundation of all government video production in Singapore. Everything else builds on top of it.
The MDDI Whole-of-Government Framework: The Most Important Contract for GeBIZ Video Production
One of the most important ways to enter government video production in Singapore is through the Whole-of-Government (WOG) framework contracts managed by the Ministry of Digital Development and Information (MDDI, formerly MCI).
These frameworks are widely discussed in the industry because they allow agencies to engage pre-approved vendors more efficiently, instead of running a full open tender every time.
What is a Framework Contract?
A framework contract is a pre-approved supplier panel. The government runs a competitive tender to build the panel. Once appointed, panel members can receive direct project awards from government agencies without needing to go through a new open tender each time.
For agencies, this saves enormous amounts of time and paperwork. For suppliers, it means you are competing within a known group rather than against the whole market. An agency running an S$30,000 video project can send the ITQ directly to panel members and award the job within weeks.
Important:
- You still need to submit quotes and compete within the panel
- Being on the panel does NOT guarantee work
- But it gives you regular access to opportunities
The Current MDDI WOG Creative Services Framework (Recent Round)
In the most recent Whole‑of‑Government Creative Services framework process, the tender closed with 141 agencies participating. The government aimed to appoint around 80 contractors to the master panel, and after evaluation, 66 agencies were confirmed on the panel. The contract runs for 36 months with options to extend up to 24 months.
The master contract covers all government ministries, statutory boards, departments, and organs of state, as well as NUS and NTU. So once you are on the panel, any of these organisations can engage you directly.
If you plan to apply for the next framework round, make sure every part of your submission genuinely meets the criteria and do not assume close enough counts.
Separate Video & Animation Framework
There was previously a separate Whole‑of‑Government Video & Animation framework (2020–2021) that appointed 77 vendors for audio‑visual services. While that round is now in the past, it shows the government’s interest in structured audiovisual procurement.
This framework covered both video production and animation services, giving governments a panel of specialists to invite for relevant projects. You should watch for the next version of this tender on GeBIZ as it is updated periodically.
How to Get on a Government Framework
You can’t join a government framework anytime you want. The government only opens these framework tenders on GeBIZ when a contract period is about to expire or needs to be refreshed.
The working process is presented below:
Government Posts the Framework Tender on GeBIZ
When a new framework is needed, the agency publishes a tender notice on GeBIZ. This notice contains all the requirements and timelines.
Interested companies prepare and submit proposals
Register As a Supplier on GeBIZ
- Download the tender documents
- Review requirements carefully
- Submit your proposal before the deadline
Some Tenders Have Briefings or Clarification Sessions
For bigger frameworks, agencies may hold briefing sessions where they explain the requirements and answer questions. These sessions help you understand the tender better.
Evaluation of Proposals
Agencies score proposals based on criteria such as:
- Relevant experience
- Project capability and team strength
- Pricing and value for money
- Compliance with legal and procurement rules
Only the companies that meet the requirements and score well are added to the framework panel. Once on the panel, agencies can invite you to quote for work without a new open tender every time.
How Often Do Frameworks Open?
There’s no fixed schedule posted publicly, but frameworks are generally refreshed every 2 to 3 years, depending on contract length and agency needs. When a new framework tender is issued, it always appears on GeBIZ.
To avoid missing it:
- Set alerts on GeBIZ
- Track tenders from the Ministry of Digital Development and Information (MDDI)
- Also, follow related agencies that buy video production services
You can set GeBIZ alerts by logging into your account and using keywords like:
- video
- creative services
- framework
- WOG
- MDDI
GeBIZ alerts help you know exactly when a relevant framework opens.
What to Do While Waiting
If you’re not on a framework yet as a GeBIZ videographer, you can still build experience by bidding on:
- ITQs (Invitation to Quote) – for smaller projects between S$6,000 and S$90,000
- ITTs (Invitation to Tender) – for larger projects above S$90,000
Even if you’re not on the panel yet, success in ITQs and ITTs shows agencies that you can deliver government‑grade work.
ITQ vs ITT: What Each Process Actually Looks Like
Government video projects in Singapore use two main procurement methods. Knowing the difference helps you prepare better proposals.
| Feature | ITQ (Invitation to Quote) | ITT (Invitation to Tender) |
| Project Value | Up to S$90,000 | Above S$90,000 |
| When Used | Small to mid-size video projects, or framework panel awards | Larger or complex video campaigns, multi-video productions, high-value communications |
| Who Can Submit | Any GeBIZ-registered supplier for open ITQs; only framework panel members if it’s a panel ITQ | Any GeBIZ-registered supplier; additional financial or compliance requirements only if stated |
| Response Time | Often around 2 weeks (varies by tender) | Typically 3–6 weeks, sometimes more for complex tenders; may include mandatory briefing sessions |
| What You Submit |
|
|
| Evaluation | Criteria and weighting are always stated in tender documents; often higher emphasis on quality vs price; exact weightings vary | Usually two-stage: stage 1 evaluates quality, stage 2 evaluates price; shortlisted vendors may present or attend interviews; reference checks for high-value projects |
| Timeline to Award | Around 2–4 weeks after submissions close | 4–10 weeks after submissions close, depending on complexity |
What Government Agencies Actually Look For When They Evaluate You
Evaluation criteria for GeBIZ video production are always published in the tender or quotation documents. There are no hidden scoring factors. But knowing what agencies are really looking for beyond the words on the page helps you write proposals that genuinely score well.
1. Company Compliance: The Non-Negotiables
Before your proposal content is even read, your company needs to pass basic compliance checks. These are pass-or-fail requirements:
ACRA Registration with Live Status
Your company must be registered in Singapore with a valid UEN (Unique Entity Number) and “Live” status on ACRA. A struck-off or inactive company cannot participate.
Government Supplier Registration (GSR)
For larger tenders, agencies may require you to hold a valid GSR under the relevant supply head for creative or media services. GSR is assigned a financial grade based on your company’s Net Tangible Assets (NTA) and annual revenue.
Here are the current financial grades from the GSR guidelines (updated October 2025):
| Grade | Tendering Capacity | Minimum NTA | Minimum Annual Revenue |
| S4 | Up to S$500,000 | S$25,000 | S$500,000 |
| S5 | Up to S$1,000,000 | S$50,000 | S$1,000,000 |
| S6 | Up to S$3,000,000 | S$150,000 | S$3,000,000 |
| S7 | Up to S$5,000,000 | S$250,000 | S$5,000,000 |
Most government video production work sits within the S4 to S6 range. GSR is not required for every project. You have to check the individual tender notice to see if it applies.
bizSAFE Level 3 Certification
Government tenders usually require bizSAFE Level 3, which means your company has completed a formal risk audit by an MOM-approved auditor. From 1 April 2024, the old Level 1 CEO workshop was replaced by the Top Executive WSH Programme (TEWP), which is a 3-hour course for senior management on legal safety responsibilities. Start with TEWP, then progress to Level 2 and Level 3.
Tripartite Standard on Procurement of Services from Media Freelancers
This standard, developed jointly by IMDA, MOM, NTUC, and SNEF, sets out fair practices for companies that hire media freelancers for things like written contracts, timely payment, and a clear scope of work.
With Singapore’s Workplace Fairness Act passed in January 2025, fair employment practices are now a legal requirement.
2. Relevant Experience and Track Record
Agencies want to see that you have done similar work before. They want to see work that matches their specific project type, audience, and scale.
Key things agencies look at:
- How many similar projects you have completed in the last two to three years (recency matters: five-year-old work counts for less)
- The complexity and scale of those projects
- Government or regulated-industry experience (this gives agencies confidence you understand approval processes)
- Named clients with references available
For production companies without government experience yet, start small. Bid for open ITQs in the S$15,000 to S$40,000 range. Each win becomes your reference for the next bid. Build from there.
3. Technical Capability
Government agencies prefer vendors who can deliver end-to-end. They do not want to manage a chain of subcontractors they do not know.
Show them:
- Your in-house crew or reliably contracted production team
- Your post-production capability: editing, colour grading, sound design, motion graphics, animation
- Studio or location access relevant to the project
- Multilingual production capability – this is a major advantage in Singapore. Government content regularly needs English, Mandarin, Malay, and Tamil versions. If you can handle multilingual production without farming it out, say so clearly.
- Any specialist skills: drone filming (with CAAS approval), broadcast delivery, live streaming, 3D animation
4. Project Management and Approval Process Understanding
Government video projects often involve multiple approval layers, including the –
- commissioning officer,
- communications director,
- legal team,
- and sometimes senior officials, so timelines take longer than normal.
A strong proposal should show a clear timeline with built-in approval stages, a revision policy for multiple feedback rounds, a defined communication plan (who to contact and how), and confirmation that the company can invoice through Vendors@Gov to avoid delays.
5. Value for Money – Not the Lowest Price
The Singapore government’s own procurement guidelines make this clear: value for money does not mean the lowest price. Agencies are required to consider quality criteria in their evaluation. A bid that is too cheap raises red flags about whether you can actually deliver what you promised.
Price competitively, but price to cover what the work actually costs. Itemise everything:
- Pre-production: scriptwriting, storyboarding, location scouting, casting
- Production: crew days, equipment, location fees, talent fees
- Post-production: editing, colour grading, sound design, motion graphics, subtitling
- Delivery: file formats, music licensing, archival masters
- Additional language versions if required
A detailed, itemised quote signals competence. A lump sum does not.
How to Register on GeBIZ: Step by Step
Registration is free for your first account and takes one to two business days if you have your documents ready.
Step 1 – Confirm your ACRA status
Your company must be ACRA-registered with “Live” status and a valid UEN. Your registered business address must be an actual physical address, not just a PO Box.
Step 2 – Register as a GeBIZ Trading Partner
Go to www.gebiz.gov.sg and click “Sign Up.” Companies registered with ACRA use their UEN to validate their details. You set up a primary account (admin rights) and can add additional users who can view and respond to opportunities.
Step 3 – Complete Your Company Profile
Fill in your business activities, industry categories, and certifications. Keep this accurate and up to date.
Step 4 – Apply for Government Supplier Registration (GSR) If Required
Not every project needs GSR, but many larger tenders do. GSR is a separate registration process managed by RMA Contracts Pte Ltd, appointed by MOF.
You apply under the relevant supply head (the creative and media services category) and submit your financial statements to be assigned a financial grade. GSR is valid for 1.5 to 3 years, depending on the financial statements you submit, and must be renewed before expiry.
Step 5 – Set up Vendors@Gov for Invoicing
Go to vendors.gov.sg and set up your invoicing account. This is how government agencies expect to receive invoices. Get this done before you win your first project, not after.
Step 6 – Start Monitoring Opportunities
Once registered as a GeBIZ videographer, check GeBIZ regularly. You can search for quotations and tenders by keyword (try “video production,” “audio-visual,” “videography,” “animation”) and by agency.
The portal also lists Indicative Procurement Opportunities – a forward-looking schedule of what agencies plan to buy in the coming financial year. This is useful for planning your business development.
How to Write a Government Tender Response That Wins
The biggest mistake production companies make is sending a generic capabilities document with a price. That does not win government projects.
1. Read All Tender Documents First
Agencies provide terms of reference, evaluation criteria, scoring sheets, and compliance checklists. Read everything carefully. Identify mandatory requirements (fail these, and your submission is rejected) and scoring criteria.
2. Structure Your Proposal to Match Evaluation Criteria
Use the exact headings in the tender, for example:
- Understanding of Requirements
- Proposed Approach
- Team and Experience
- Project Management
- Past Performance
This makes it easy for evaluators to score your submission.
3. Be Specific and Give Evidence
Instead of saying “We have experience in government video,” write specifics:
- “Between 2023–2025, we produced 11 projects for public sector clients, including a four-part e-learning series for a statutory board and a trilingual awareness campaign for a healthcare authority. References available on request.”
Every claim must be verifiable.
4. Provide Detailed Pricing
Break your quote into clear line items:
- Pre-production: scriptwriting, storyboarding, location scouting, casting
- Production: crew days, equipment, talent fees, permits, location fees
- Post-production: editing, colour grading, sound design, motion graphics, subtitles
- Delivery: file formats (16:9, 1:1, 9:16), music licensing, archival masters
- Additional items: translation, voiceovers, extra language versions
Include whether prices are GST-inclusive or exclusive, a payment schedule tied to milestones, and quote validity (90 days is standard).
5. Confirm Compliance Clearly
Explicitly confirm items like:
- bizSAFE Level 3 certification
- Vendors@Gov invoicing readiness
- Multilingual capability and process
6. Account for Project Management and Approvals
Government videos go through multiple layers:
commissioning officer → communications director → legal team → senior public official.
Include:
- Timeline with approval stages
- Clear revision policy for multiple feedback rounds
- Defined communication protocol
7. Submit Carefully
Check deadlines and file formats. Government tenders often close at 12 pm or 2 pm. Submit early, use correct formats (PDF for documents, MP4 for videos), and name files properly. Sloppy submission suggests poor project management.
Common Types of Government Video Projects
Knowing the main types of government videos helps you plan your team for GeBIZ video production, timelines, and pricing.
1. Policy and Programme Explainers
These videos explain government schemes, policies, or programmes to citizens. Usually, 90 seconds to 3 minutes long. Agencies require multiple aspect ratios, like –
- 16:9 for YouTube,
- 1:1 for Facebook/Instagram,
- 9:16 for TikTok/Stories.
Subtitles and closed captions are standard. Multiple language versions (English, Mandarin, Malay, Tamil) are common. Animated explainers are often used because they are easy to adapt for different languages.
2. Staff Training and E-Learning Videos
For internal audiences like civil servants. Modules are 3–10 minutes, often mixing screen recordings and filmed content. Learning Management System (LMS) compatibility is usually required. Accessibility features like transcripts and audio descriptions are standard. Educational videos for schools, training institutes, or e-learning platforms fit here, as they follow similar production and instructional standards.
3. Public Awareness Campaigns
High-production videos for behaviour change or public safety. TVCs run 15–30 seconds; online videos run 60–90 seconds. Packages often include digital cutdowns. Talent releases, music licenses, multilingual versions, and sometimes regulatory compliance (e.g., HSA for health content) are needed.
4. Ministerial and VIP Event Coverage
Ministerial and VIP event coverage includes launch ceremonies, speeches, and press conferences. Multi-camera setups are standard. Live streaming is sometimes needed. Fast turnaround (24–72 hours for highlights) is common. Strict protocols and branding guidelines apply.
5. Internal Communications Videos
CEO messages, town halls, staff briefings. Lower budgets, but need professional quality. Fast turnaround and discretion are often required.
Common requirements for all types:
- The government owns full IP, including raw footage
- Must follow identity guidelines (colours, fonts, logos, tone)
- Archival master files required
- Multiple delivery formats standard
- Content sensitivity may apply due to security considerations
Moving Image’s Approach to Government-Standard Production
Government clients and government-standard clients share the same requirements: accountability, multi-stakeholder approval processes, precise delivery, and documentation discipline.
Moving Image has worked on many Malaysian government projects that follow strict rules and high standards, just like Singapore. Our portfolio includes institutional work for government-linked agencies and public organisations in the region, like –
- television commercials for government bodies,
- public awareness campaigns,
- institutional films,
- and event coverage for high-profile national occasions.
| Here are some examples of our work for government agencies and similar organisations for your reference.
While these examples are from Moving Image Malaysia, the standards and processes are very similar to Singapore government projects. 1. AKPK – https://movingimage.my/video/akpk-corporate-video/ 2. LTAT – https://movingimage.my/video/lembaga-tabung-angkatan-tentera-hari-pahlawan-2025/ 3. Jabatan Perdana Menteri – https://movingimage.my/video/jabatan-perdana-menteri-hari-raya-tv-commercials/ 4. Jabatan Perdana Menteri – CNY https://movingimage.my/video/jabatan-perdana-menteri-chinese-new-year-tv-commercials/ 5. EMGS – https://movingimage.my/video/emgs-tv-commercials/ 6. Indah Water – https://movingimage.my/video/indah-water-hari-raya-2024/ 7. Pernas – https://movingimage.my/video/pernas-bersatu-hati-merdeka-2022/ 8. Pernas – Raya – https://movingimage.my/video/pernas/ |
While these examples are from Malaysia, the standards and processes are very similar to Singapore government projects. For government video production in Singapore specifically, we bring:
- Approval-aware timelines: multiple stakeholder review rounds are built in from the start, not treated as scope additions
- Full production documentation: schedules, revision logs, and delivery reports as standard
- Vendors@Gov invoicing readiness
- Multilingual production across English, Mandarin, Malay, and Tamil
- End-to-end production: scripting, filming, post-production, and multi-format delivery from one team.
Your Next Steps into Government Video Production in Singapore
Singapore’s government procurement is clear and transparent. Rules, thresholds, and evaluation criteria are published upfront. For production companies willing to learn, it offers stable work, credible portfolio entries, and reliable payment.
Here is your action list for GeBIZ Video Production in Singapore:
- Register on GeBIZ at www.gebiz.gov.sg as a Trading Partner (free, one to two business days)
- Work towards bizSAFE Level 3: start with the TEWP (Top Executive WSH Programme) for your CEO or director, then progress through Level 2 to Level 3
- Adopt the Tripartite Standard on Media Freelancers: download the specifications from IMDA’s website and self-declare adoption at tafep.sg
- Apply for GSR under the relevant creative/media supply head once you are ready to bid for larger projects
- Set up Vendors@Gov before you win your first project, not after
- Start bidding on open ITQs to build your track record in government video production in Singapore
- Watch GeBIZ for the next MDDI WOG framework tender. Set up alerts for tenders from MDDI and MCI.
Government clients value transparency, compliance, and delivery discipline. If you follow these steps, you’re ready to succeed.
| Ready to start?
Talk to Moving Image about leveraging our government-grade production experience for projects in Singapore, or contact us to discuss your next government-standard video project. |
FAQs
You need to register on GeBIZ as a Trading Partner and have your company’s compliance ready. Only then can you bid for ITQs, ITTs, or framework panels.
Small projects (ITQ) usually take 2–4 weeks to award, while large tenders (ITT) take 4–10 weeks. The timeline depends on complexity and approvals.
GSR is required only for larger projects. Check each tender notice to see if your project needs a specific financial grade.
bizSAFE Level 3 is a government safety certification showing your company meets risk assessment standards. Start with TEWP, then progress to Levels 2 and 3.
Yes, payments are made through Vendors@Gov. Being set up in the portal ensures smooth, reliable payment without delays. |
