PERNAS – #lebaranterindah [Hari Raya 2022]

We made a Hari Raya 2022 brand film for PERNAS, Malaysia's national trade and investment corporation. PERNAS wanted to connect emotionally with the Malay-Muslim community during Eid, not through a typical advertisement, but through a story that felt personal and real. So we built the entire film around one idea: nostalgia. 

We set the story in 1996, which meant every single detail on screen had to match that era. Our art direction team sourced period-accurate clothing, furniture, and props from the 1990s. We scouted and filmed at heritage kampung locations that still carried the look and feel of that time. 

We cast multiple generations from grandparents, parents, and children to tell a family story that Malay-Muslim viewers would genuinely recognise from their own lives. During filming, cultural consultants worked alongside our scriptwriters to make sure every scene respected Hari Raya traditions authentically. 

In post-production, we applied a warm sepia and vintage colour grade across the entire film to lock in that nostalgic feeling from the first frame to the last. The final film ran on television broadcast and across PERNAS's social media platforms under the hashtag #lebaranterindah (“The Most Beautiful Eid”).

Overall, the project showcases Moving Image’s strengths in festive event video production, Malay-language storytelling, and cultural brand films in the Malaysian and Singaporean markets.