Scha Alyahya – LG Social Media Campaign

We did a social media campaign video production for LG Electronics Malaysia, featuring content creator Shaine Wong. LG wanted to reach younger viewers on platforms like TikTok and Instagram Reels, so the content was built around how people actually use products at home.

We let Shaine lead the story. Instead of a fixed script, we followed her daily routine and showed how the LG water purifier fits into normal home use. The product appears as part of her day, not as a separate promotional segment.

Before filming, we outlined key moments instead of writing every line. This gave space for real reactions and small unscripted details. The shoot took place in a home setting, using handheld shots, close-ups of the purifier, and short lifestyle clips that match how people watch vertical videos.

In editing, we arranged the footage into short segments suited for social platforms. Subtitles were timed to match speech, and each cut was placed to keep the pacing steady without rushing the viewer.

This project shows how Moving Image builds creator-led content that feels real, while still delivering strong product storytelling for social media campaigns across Malaysia and Singapore.