You need motion graphics. So, you search online, find a dozen studios and freelancers, watch some reels, and now you’re more confused than before. Everyone looks good on a showreel. How do you actually know who is worth hiring?
The problem is knowing who can actually deliver what your brand needs, at your budget, on your timeline. So how do you actually know who is worth hiring?
If you’re wondering how to find motion graphics professionals in Singapore, the answer isn’t simply to compare prices.
- First, be clear about what type of motion graphics you need.
- Then match it with the right provider, like a freelancer, a studio, or a video production company in Singapore.
- After that, carefully review their portfolio, past work, and workflow before you hire.
The industry is growing fast. The global motion graphics market was about USD 18.4 billion in 2025 and is expected to reach USD 55.14 billion by 2034. Singapore is part of this growth, with many skilled studios and freelancers serving both local and regional brands.
This write-up will help you understand what motion graphics professionals actually do, where to find them in Singapore, how to read a portfolio properly, what to ask before signing anything, and what a real production process looks like from brief to delivery.
Understanding Motion Graphics: What You’re Actually Hiring For
Before comparing studios or freelancers, you need to understand what service you’re actually buying. Many companies think they need motion graphics. In reality, they need a business problem solved.
For example:
- A SaaS company wants people to understand its software faster.
- A bank wants investors to understand financial results.
- A property developer wants buyers to see what a future project will look like.
- A healthcare provider wants patients to understand the treatment process.
Motion graphics help turn information into simple visuals that are easy to understand.
- A chart can animate rather than appear as a static image.
- A logo can move onto the screen instead of sitting still.
- Icons, text, and graphics can work together to tell a clear story.
In short, motion graphics are moving graphic designs that help businesses explain ideas quickly and effectively.
| What Motion Graphics Usually Include | What Motion Graphics Usually Do Not Include |
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How to Find Motion Graphics Professionals in Singapore: The Full Process to Follow
Choosing the right motion graphics professional is not just about finding talent. It’s about understanding the entire hiring journey and making smart decisions along the way.
The First Question to Ask Before Hiring Anyone
Most businesses ask: “What type of animation do I need?” A better question is: “What business result do I want?” That single question can save thousands of dollars.
For example:
| Business Goal | Motion Graphics Needed |
| Explain a software platform | UI animation and explainer graphics |
| Present company growth | Animated charts and data visualisation |
| Improve company videos | Logo animations and lower thirds |
| Increase LinkedIn engagement | Kinetic typography |
| Explain a process | Icon and infographic animation |
When you know the goal first, choosing the right professional becomes much easier.
The 6 Types of Motion Graphics Singapore Companies Actually Use
Before hiring anyone, it helps to know what type of motion graphics you actually need. Most business videos use a mix of two or three of these styles.
1. Logo Animations
This is a static logo turned into a short animation. Usually 3–8 seconds long. It is used in –
- video intros,
- website headers,
- presentation openers,
- and social media profiles.
Almost every company that makes videos uses this at some stage.
2. Lower Thirds and Title Cards
Almost every corporate video production in Singapore uses these.
When a CEO, director, or speaker appears on screen, animated text boxes show a person’s name and job title on screen. They usually last 2–5 seconds each.
Common in interviews, CEO talks, and corporate videos, where a speaker appears.
3. Animated Charts and Data Visualisations
This is one of the most valuable services for Singapore businesses. Finance, technology, consulting, and government sectors regularly need large amounts of information presented clearly.
Instead of showing static numbers, data appears gradually and tells a story. Each chart usually runs 5–15 seconds. Examples are bars growing from zero or pie charts built step by step.
4. Infographic Animations
These are animated versions of full infographics. They usually run 30–90 seconds. These help simplify complex information. Rather than showing one large infographic, the information unfolds step by step.
Common uses:
- LinkedIn campaigns
- Investor presentations
- Product education
- Internal training
5. Kinetic Typography
This is moving text that changes, scales, or animates for effect. Usually 10–30 seconds long. Used for quotes, key messages, and social media ads when you want a strong impact without video footage.
6. Icon and Illustration Animations
These are simple icons or flat illustrations with movement. Each animation is usually 2–5 seconds. Used in app explainers, product features, SaaS demos, healthcare explainers, and website UI walkthroughs.
Identifying Your Needs:
Most corporate projects need 2-3 of these types combined. For example:
| Project type | Types typically needed |
| Company profile video | Logo animation + lower thirds + data viz |
| Product explainer | Icon animations + kinetic typography + data viz |
| Social media campaign | Infographic animations + kinetic typography |
| Annual report video | Data viz + lower thirds + logo animation |
| Event screen content | Logo animation + kinetic typography + custom motion elements |
Where to Find Motion Graphics Professionals in Singapore
Businesses usually find motion graphics professionals in four places. The best option depends on your budget, project size, and goals.
Option 1: Full-Service Video Production Singapore Companies
This is often the most practical and easiest option for businesses because one team manages the entire project. Full-service production companies handle everything from planning and scripting to filming, editing, animation, and motion graphics.
Motion graphics become part of a larger production process rather than a separate service. For example, a corporate video may include animated charts, title graphics, logo animations, and infographic sections alongside live-action footage.
Best for:
- Corporate videos
- Brand films
- Event videos
Tip: Ask if motion graphics are created in-house and request examples of their animation work.
Option 2: Specialist Motion Graphics Studios
These studios focus mainly on motion design, animation, and visual storytelling. They are a good choice for complex explainer videos, 3D animation, and motion-heavy projects.
However, if you also need filming or video production, you may need additional teams. That’s why many businesses prefer working with a production company that can manage both live-action video and motion graphics under one roof.
Option 3: Freelance Motion Designers
Freelancers are usually more affordable and work well for smaller projects.
They are often hired for:
- Logo animations
- Social media graphics
- Animated presentations
- Short explainer videos
The downside is that one person can only handle so much work, which can be a challenge for larger projects or tight deadlines. You can find them through Behance, Dribbble, LinkedIn, and Twine.
Option 4: Design Agencies with Motion Graphics Services
Some design and branding agencies also offer motion graphics. This helps keep animations consistent with your brand style and marketing materials.
Best for:
- Rebranding projects
- Marketing campaigns
- Brand launches
Tip: Ask whether the motion graphics work is done by their own team or outsourced to someone else. This can affect communication and delivery speed.
How to Review a Motion Graphics Portfolio Properly
Most people look at a portfolio and think: “That looks nice.” That is not enough. The real question is: Can this designer solve my communication problem?
When reviewing portfolios, look for four things.
Style Flexibility
Can they work in different styles, or does every project look the same? A strong motion graphics professional should be able to adapt to different brands and industries.
Corporate videos, social media campaigns, and product explainers should not all look identical.
Technical Quality
Check the basics carefully:
- Smooth animations
- Clean layouts
- Easy-to-read text
- Good timing and pacing
- High-quality video output
These are signs of professional work.
Original Work
Make sure they are creating custom designs, not simply editing ready-made templates. A lot of “motion graphics” work is actually After Effects template editing, like someone downloaded a template from Envato, swapped in a client logo and colours, and called it a project.
If many projects look almost identical except for different logos and colours, they may be relying heavily on templates instead of original design work.
Relevant Business Experience
Look for projects similar to yours.
For example, someone who mainly creates content for lifestyle brands may not be the best fit for a bank, healthcare company, or B2B business. Experience in your industry can make a big difference.
Recent Projects
Always check how recent the work is.
If most portfolio pieces are several years old, ask what they have worked on lately. A regularly updated portfolio usually shows that the person or company is active and keeping up with current design trends.
| Red Flags Most Buyers Miss
Many hiring mistakes happen before the project even starts. Watch for these warning signs.
If communication feels difficult before payment, it rarely improves later. |
10 Questions to Ask Before You Hire
Ask these before you sign anything. The answers tell you quickly who you’re dealing with.
- What software do you use?
- The correct answer is usually Adobe After Effects. For 3D work, Cinema 4D is also common. If they only use Premiere Pro or Final Cut, they are mainly video editors, not motion graphics designers.
- Do you design the visuals or only animate them?
- Some people only animate ready-made designs. Others both design and animate everything. Full-service work is easier but usually costs more.
- Can you show similar work to my project?
- Don’t rely on a general showreel. Ask for examples that match your exact need, like data charts or explainer videos.
- How many revision rounds are included?
- Most projects include 2–3 rounds. Always ask what counts as one revision and whether it applies per video or per project.
- How long will it take?
- Simple animations take a few days. Complex explainers can take 1–3 weeks. Very fast promises on big projects can be a warning sign.
- Will I get the source files?
- Source files (like After Effects files) are useful if you need future edits. Some providers include them, others charge extra.
- What file formats will I get?
- Usually, MP4 is for social media, and MOV is for editing. Ask if you need special formats like transparent background videos.
- Do you include music and sound?
- Some include it, some don’t. Always check if the music is properly licensed for commercial use.
- What do you need from me to start?
- A professional will ask for brand files, logos, fonts, colours, and a clear brief. A clear list means a more organised workflow.
- What is your production process?
- A good process usually goes step by step: brief → design → storyboard → animation → revision → delivery. If they skip early steps, it can lead to problems later.
The Motion Graphics Production Process: What to Expect
Understanding the process helps you compare providers properly, give better feedback, avoid costly late changes, and get a better result.
| Phase | What happens | Your role | Typical duration |
| Brief & concept | Consultation, objectives, brand assets, style references | Provide assets, script, and reference links | 1–2 days |
| Style frames | Static design of 3–5 key frames before animation starts | Review and approve visual direction | 2–4 days |
| Storyboard/animatic | Frame-by-frame sequence plan, rough timing preview | Approve flow, pacing, and content sequence | 1–3 days |
| Animation production | Full animation of all elements | Minimal; stay available for questions | 5–10 days |
| Review & revisions | Client feedback implemented, timing adjustments, polish | Consolidated timestamped feedback | 3–5 days |
| Sound design & music | Sound effects, music integration, audio mix | Approve music selection and final mix | 2–3 days |
| Final delivery | Export in all formats, quality check, and file delivery | Confirm you receive the source files | 1–2 days |
| Total | 2–3 weeks typical |
How Singapore Companies are Actually Using Motion Graphics by Sector
Motion graphics in Singapore are used across many industries. In fact, regulated sectors are among the biggest users.
Financial Services
Banks like DBS, UOB, and OCBC, along with insurance companies and asset managers in Singapore, use motion graphics a lot. They turn reports into animated charts, fund performance timelines, and investor videos where numbers move on screen instead of staying in tables.
Healthcare and Pharma
Hospitals, healthcare groups, and pharma companies use motion graphics to explain medical topics clearly. This includes how a medicine works, patient treatment steps, clinical trial results, and patient journey videos.
Technology and SaaS
Tech companies in Singapore use motion graphics to explain software and digital products. This includes product demo videos, app UI animations, cloud system diagrams, and workflow explanations. The main goal is to explain a complex product in under 90 seconds.
Real Estate and Property
Developers use motion graphics for property launches, location maps, building plans, and project walkthroughs. They also use animated timelines for construction updates.
Government and Public Sector
Government agencies use motion graphics for public messages, policy explainers, and national campaigns. In Singapore’s multilingual setting, visuals help deliver the same message clearly in English, Mandarin, Malay, and Tamil.
Professional Services
Consulting firms, law firms, and accounting companies use motion graphics to explain services, show research findings, and simplify complex business ideas.
Wrapping Up
So, that’s all about how to find motion graphics professionals in Singapore. Finding the right motion graphics professional depends on whether they actually fit your project needs.
Start by knowing what type of motion graphics you need, then choose the right option from a studio, a freelancer, or an agency. Check their portfolio for real quality, clear style range, and real business experience. Ask simple questions about tools, process, time, and revisions before you hire.
Singapore has strong talent in this field. Your task is to choose the right one for your work.
If you need motion graphics for corporate videos, presentations, or marketing campaigns, Moving Image offers professional 3D motion graphics services for companies in Singapore.
We create animated infographics, data visuals, logo animations, and kinetic typography, all handled in one place.
You can also view our motion graphics portfolio to see our work across finance, technology, healthcare, and more.
FAQs
Not always. Some professionals can help create the script and visual concept. However, having a clear message and goal will make the process faster and smoother.
Most business motion graphics videos are between 30 seconds and 2 minutes long. The ideal length depends on the audience, platform, and amount of information being explained.
Yes. Motion graphics can make content easier to understand, hold attention longer, and improve engagement on websites, presentations, email campaigns, and social media platforms. |
