Animation Guide
Corporate Motion Graphics That Make Your Brand Move
Corporate motion graphics help businesses explain ideas and keep their brand consistent. See the types we produce, our process and what affects pricing in Singapore.
In this article
Corporate motion graphics help businesses explain ideas, present products, and build a consistent brand across digital channels. From animated logos to product explainers, these visuals help people understand information quickly.
Moving Image creates motion graphics for businesses in Singapore and across Southeast Asia (SEA). We help marketing teams develop visuals for websites, social media, corporate videos, presentations, and events.
Each project starts with your goals, audience, and brand guidelines, so the final content fits your communication needs.
What is Corporate Motion Graphics? (And Why Static Visuals are Losing Ground)
Corporate motion graphics use moving text, shapes, logos, and other design elements to explain a product, present information, or introduce a brand. For example, a company might use a logo animation at the start of a video or an explainer to show how its service works.
Unlike live-action video, which uses filmed footage, motion graphics are created mainly with design elements. This makes them useful when a business needs to explain something that is difficult to film, such as how software works or how a process moves from one step to the next.
Animated charts can also make figures easier to follow in a presentation.
Why Do Businesses Use Corporate Motion Graphics?
Motion graphics give businesses more control over how they present information. Companies can keep their colours, fonts and logos consistent while adapting graphics for websites, social media, presentations and events.
Common formats include:
- Logo animations: Introduce a company or close a corporate video.
- Product explainers: Show how a product or service works.
- Animated infographics: Present figures, processes and results in a clear sequence.
- Interface animations: Demonstrate how an app or software platform works.
Moving Image creates corporate motion graphics for businesses that need branded visuals for marketing, product demonstrations, and corporate communications.
Why are Businesses Moving Beyond Static Visuals?
Static images work well for sharing information quickly. However, when a business needs to explain a process or demonstrate how something works, movement can make the message clearer.
|
Static Visuals |
Corporate Motion Graphics |
|---|---|
|
Display information in a single frame |
Present information through movement and sequences |
|
Show a product's appearance |
Demonstrate how a product or feature works |
|
Display figures in a chart |
Reveal figures step by step |
This doesn't mean static visuals have lost their value. Instead, motion graphics give businesses another option when a single image cannot explain the message clearly enough.
Types of Corporate Motion Graphics We Produce
Different projects need different formats. The right choice depends on what you want to communicate, where people will see the content, and how they will use it.
1. Logo Animations and Brand Idents
A logo animation gives your brand a consistent introduction or sign-off. It can add movement to a company logo, reveal a brand name, or bring a graphic element to life.
Businesses can use these animations at the start or end of corporate videos, in YouTube content, and across social media. They can also form part of a presentation or digital brand package.
A well-planned animation keeps the logo clear and recognisable rather than adding movement for its own sake.
2. Explainer and Product Demo Animations
Explainer animations help businesses present products, services, or processes in a clear sequence. They are useful when a product has several features or when a service is difficult to demonstrate with live footage alone.
For example, a technology company can explain how its software works, while a B2B service provider can show the steps involved in its process. For products that need more realistic visuals or depth, 3D motion graphics can be a useful option.
These videos can appear on website landing pages, in sales presentations, during customer onboarding, and in digital campaigns.
3. Corporate Video Intros and Outros
Animated intros and outros give corporate videos a consistent look. They can introduce a company, display a campaign title, or end with contact details and a call to action.
These graphics work well in LinkedIn videos, YouTube content and presentations. They can also add a consistent visual style to TV commercial production.
4. Animated Infographics and Data Visualisation
Charts, figures and diagrams can be difficult to follow when they appear all at once. Animated infographics present information step by step, helping viewers understand the relationship between different figures or ideas.
Companies can use them in annual reports, investor presentations, corporate films and social media content. For example, a business can animate sales figures or a project timeline instead of displaying a dense slide full of numbers.
The data must remain accurate, readable, and easy to follow throughout the animation.
5. UI and UX Motion Graphics
UI and UX motion graphics show how a digital interface responds to user actions. They can demonstrate navigation, feature interactions, app screens, and software workflows without requiring a live demonstration of the product.
These animations are useful for SaaS companies, app developers, and technology brands. They can appear on product pages, in software walkthroughs, during sales presentations or in customer onboarding videos. Clear interface animation helps prospective customers see how a product works before they start using it.
6. Event and Conference Graphics
Event graphics add movement to presentations, conference stages and digital displays. They can include animated titles, speaker names, sponsor logos, session transitions and branded background visuals.
Businesses can use these assets at conferences, product launches, exhibitions and corporate events, alongside event video production that captures key moments and shares them with a wider audience.
The graphics should be designed for the actual display setup, including its aspect ratio, resolution and viewing distance. This helps prevent text, logos, and important information from appearing too small or being cropped on large LED screens.
Not sure which format suits your brief?
Our team will recommend an approach based on your goals, audience and intended platforms.
Why Singapore Brands are Investing in Motion Graphics
Businesses in Singapore need content for websites, social media, presentations and events. Corporate motion graphics help them use the same visual style across these channels while explaining products and services clearly.
Where Motion Graphics Help
Explain Complex Information
Animated charts, diagrams and software demos help break down detailed information. This is useful for technology, finance and healthcare businesses explaining services to customers or partners.
For instance, Singapore's DBS commissioned six 2D animated videos covering financial topics such as life insurance, retirement and home loans.
Keep Branding Consistent
Singapore brands can use motion graphics to maintain a consistent visual style across corporate videos, LinkedIn content, presentations and event screens. Reusing approved colours, fonts, logo animations and design elements helps keep the brand recognisable across different channels.
Make Updates Easier
When a company updates product details, figures or software interfaces, editable motion graphics may allow the team to change those elements without arranging another shoot.
This is particularly useful for businesses that regularly update product explainers or corporate presentations. Savings depend on the original project files and the extent of the changes.
Reach Audiences in Different Languages
Singapore businesses serving local and regional markets may need English and Mandarin versions of their content. Motion graphics can accommodate translated on-screen text, captions, and voice-overs.
Planning these versions from the start helps teams adapt the message while maintaining a consistent visual style.
Moving Image has delivered 600+ projects since 2016 across Singapore and Southeast Asia (SEA). We use this experience to create visual content for different platforms and audiences.
Motion graphics are not necessary for every project. However, they can be a practical choice when a business needs to explain a process, maintain consistent branding, or update visual content without rebuilding everything from scratch.
Our Corporate Motion Graphics Process
A clear production process helps you review the creative direction before the team spends time animating every scene. Moving Image follows five main steps, with client feedback built into the workflow.
1. Discovery Brief
We discuss your business, target audience, communication goals, and intended platforms. You can share your brand guidelines, existing assets, reference videos, and key messages. These details help us define the project scope before production begins.
2. Concept and Storyboard
We develop a visual concept and storyboard that show how the message will unfold. You review the planned sequence before animation starts, so we can address changes to the story, structure, or key messages early.
3. Design and Style Frames
Next, we create selected frames to establish the visual direction. These show the intended colours, typography, graphic elements, and overall look. You review and approve the style frames before we move into animation.
4. Animation
Once the design is approved, we bring the elements to life through movement, transitions, and timing. We focus on keeping the visuals clear and making sure the animation supports the message rather than distracting from it.
5. Revisions and Delivery
We provide two rounds of revisions for your feedback and agreed adjustments. After approval, we prepare the final files in multiple format exports suited to the platforms discussed in the brief. These may include website, social media, presentation, or event-display formats.
Before final delivery, you have opportunities to review both the storyboard and style frames. This approach helps reduce late-stage changes and keeps the project aligned with your original goals.
Corporate Motion Graphics Pricing in Singapore
The cost of corporate motion graphics in Singapore depends on the work involved. A short logo animation requires a different level of design and production from a detailed product explainer with custom illustrations, several scenes, and complex movement.
Key pricing factors include:
- Duration and complexity: Longer videos or detailed sequences usually require more design and animation work.
- 2D or 3D production: The visual style, modelling requirements, and level of detail affect the production scope.
- Number of deliverables: Separate versions for websites, social platforms, presentations or event screens may require additional preparation.
- Revisions and updates: The agreed revision rounds and the type of changes required can affect the final scope.
Rather than relying on a general price list, share your brief, reference materials, expected duration, and intended formats. We can then assess the work and recommend a suitable approach.
Every brief is different.
Share yours with us, and we'll provide a detailed quote within two business days.
Why Work With Moving Image?
Choosing a motion graphics provider involves more than finding a team that can animate visuals. You also need a production partner that understands your brand, communicates clearly, and can prepare content for its intended use.
- Experience across business projects: Moving Image, a leading video production company in Singapore, has delivered more than 600 projects since 2016, working with brands across Singapore and Southeast Asia.
- An in-house production team: Our in-house team manages the work from concept and design through animation and final delivery, supporting a more coordinated production process.
- Regional market experience: We understand the need to adapt corporate content for different audiences, languages, channels and business settings across Singapore and SEA.
- End-to-end production support: We help develop the concept, plan the visual direction, produce the animation, and prepare the agreed deliverables. Where a wider campaign requires filmed content, we can also support related video production needs.
Ready to bring your brand to life with corporate motion graphics?
See how we can turn your ideas into engaging animations for your brand, products, and presentations.
View our portfolio or start a conversation about your project.
FAQ
Frequently Asked Questions
Motion graphics focus on moving design elements such as text, shapes, charts, icons, and logos. Animation is a broader term that can also include character-based stories and animated scenes. Corporate motion graphics usually focus on communicating business information, products, or brand messages.
A simple logo animation typically takes five to seven working days. A 60-second explainer with custom design and multiple revisions may take three to four weeks. Actual timelines depend on complexity, feedback, and the time needed for approvals.
Common delivery formats include MP4 for web and social media, MOV for high-quality video workflows, and GIF for suitable short animations. We can also prepare platform-specific versions based on your requirements and the agreed project scope.
Yes. We can work with your brand guidelines, including approved fonts, colours, logo files, and visual references. Sharing these materials at the start helps us maintain consistency throughout the animation.
Yes. Corporate event graphics can include animated titles, speaker introductions, sponsor logos, and branded transitions. The files should be prepared for the venue's display resolution, aspect ratio, and playback setup.
