Best Corporate Video Examples in Singapore: 10 That Actually Worked

Choosing a corporate video production company is easier when you can see the actual work behind the showreel. A showreel looks nice, but it doesn't explain why a video was made the way it was. It skips the brief, the audience, and the choices behind each shot.

Here are 10 real corporate video examples from Singapore and the wider region. Each shows a different approach to finance, government, technology, animation, events, and training.

Each example looks at:

• what the brief asked for,
• who the video was made for,
• what format was used,
• and why that approach worked.

These are the same things worth checking before you choose a video production company in Singapore.

Why Industry Context Matters When Looking at Examples

A bank, government organisation, and technology brand do not need the same type of corporate video.

• A financial video may need to explain a product clearly and pass several rounds of internal review. 
• A government video may need to make a large programme easy for different audiences to understand. 
• A product launch has a different job again: show the product, create excitement and give the marketing team content they can reuse.

That is why the corporate video examples Singapore businesses should study are not simply the most cinematic ones. The useful question is: did the format solve the actual communication problem?

The 10 projects below are grouped by industry and purpose so you can see that difference.

The 10 Corporate Video Examples Worth Studying

If you're searching for the best corporate videos in Singapore, these examples are useful because they show how different production formats solve different communication needs.

Financial Services

The brief: Explain a Shariah-compliant solar financing product in a way that homeowners could understand.

The format: Live-action footage supported by motion graphics and on-screen information.

The video puts the financing product into a real residential setting instead of relying only on financial terminology. Graphics then help explain the important information step by step.

That combination works well for financial services because the audience gets a human situation first, followed by the information they need to understand the product.

Useful takeaway: If your product is complicated, do not force the whole explanation into talking-head interviews. Show the situation, then use graphics to make the details clear.

The brief: Create structured training content for banking professionals preparing for AAOIFI certification.

The format: Presenter-led studio training supported by examples, diagrams and graphics.

The content covers different types of risks, or Mukhatarah in Islamic banking and finance, such as permissible, non-permissible and manageable risks. Instead of relying only on a presenter speaking to camera, the production uses supporting visuals to break the information into clear sections.

That makes the video more useful as learning material because viewers can follow one topic at a time and return to specific sections later.

Useful takeaway: For professional training, clarity matters more than cinematic effects. The production should help people learn instead of distract them with unnecessary visuals.

Government & Public Sector

The brief: IMT-GT explains its cross-border economic development and infrastructure across Indonesia, Malaysia and Thailand.

The format: Motion graphics, animated maps, data visuals and selected live footage.

A project covering multiple countries, transport routes, ports and infrastructure is difficult to explain through filming alone. The production therefore uses maps and animated visuals to show relationships that a camera cannot capture in one location.

The result is better suited to an institutional audience because viewers can see how the different parts connect.

Useful takeaway: Use animation when the story involves geography, systems, numbers or processes that are difficult to film.

The brief: EMGS, a government agency under Malaysia's Ministry of Higher Education, wanted international students to actually picture life on Malaysian campuses before applying.

The format: Live-action campus and lifestyle footage supported by aerial and location shots.

The video moves beyond classrooms. It shows campuses, facilities, students and the wider Kuala Lumpur experience. That matters because prospective students are not only choosing an education provider. They are also choosing where they will live and what their daily experience may look like.

Useful takeaway: When the audience needs to imagine themselves in a place, real people and real locations can do more than a heavily scripted corporate presentation.

Energy & Industrial

The brief: Shell's brief here wasn't really about energy at all; it needed people to actually turn up to a LEGO collection launch at Sunway Pyramid on a specific date.

The format: Story-led campaign video using controlled setups, LEGO elements, character-driven storytelling and event information.

This is an interesting example because Shell is an energy brand, but the video does not rely on technical messaging. It uses a child's emotional discovery of LEGO to make the campaign more engaging.

The production shows how a large corporate brand can change its creative approach when the audience is families rather than technical or business stakeholders.

Useful takeaway: The industry does not automatically decide the creative style. The audience and campaign objective do.

Consumer Electronics & Technology

The brief: LG wanted to capture the launch of its PuriCare Tankless water purifier and show people why the product was worth noticing. The event brought together parenting influencers, popular models and bloggers, who shared their experiences and reactions to the product.

The format: Multi-camera event coverage with product shots, stage footage, audience moments and a polished highlight edit.

The production captured the launch from different angles, including the stage, guests, product details and live reactions. The footage was then edited with supporting text and product-focused shots to make the main features easy to follow.

The result was more than a record of the event. It gave LG a marketing video that showed the excitement around the launch while keeping the PuriCare product at the centre of the story.

Useful takeaway: A product launch video should capture both the event and the product. One without the other leaves useful footage on the table.

Animation & Explainer Videos

The brief: ICAEW explains the ACA qualification and shows the different career opportunities it can lead to.

The format: A 2-minute 30-second animated explainer using on-screen text, visual elements and structured information.

The video explains the ACA pathway and shows how candidates can complete their training and build their careers. It also highlights opportunities to become an ICAEW Chartered Accountant, work for multinational organisations or even run a business. 

This gives ICAEW a simple way to explain a detailed professional qualification without turning the video into a long written guide.

Useful takeaway: When a qualification or service involves several steps and career options, animation can organise the information into a clear story that viewers can follow from beginning to end.

The brief: Explain a complex biogas process involving equipment, pipelines, tanks and energy conversion.

The format: 3D animation.

Much of Cenergi's biogas process happens inside tanks, pipelines and valves that cannot be easily shown with normal filming. So the team modelled the entire facility in 3D and built a 2-minute-20-second animation that moves through the plant, from organic waste going in to clean energy coming out, using camera movement and simple on-screen labels to mark each stage. 

It was made for investors, stakeholders, and industry partners who needed to understand the process without a plant tour, and it's a clear example of animation doing a job live footage simply can't.

Useful takeaway: 3D animation earns its place when the important part of the story cannot be seen with a normal camera.

Event & Live Coverage

The brief: Frost & Sullivan's 2021 Enlightened Growth Leadership Awards Ceremony delivered a professional awards experience for a remote audience. 

The format: Virtual event production with branded overlays, lower thirds, transitions, live-streaming support and post-event editing.

A virtual ceremony still needs the visual structure of a physical event. Speaker names, award information, branded screens and transitions help viewers understand what is happening.

Post-production also turns the live recording into a cleaner archive that can be reused after the event.

Useful takeaway: Event video is not just about pointing cameras at a stage. The production has to think about the viewer's experience before, during and after the event.

Training & Internal Communications

The brief: Record high-quality masterclass videos for a digital learning platform.

The format: Three-camera filming with separate audio recording and professional editing.

The production used three cameras to capture the presenter, the full room, and close-up teaching moments. Separate microphones kept the audio clear. The final video was edited into clear sections with simple on-screen text, making it ready to use on the client’s learning platform.

This was more than recording a speaker at an event. The video was designed as a complete learning resource that viewers could watch later.

Useful takeaway: Training videos should feel like finished learning content rather than just recordings of a live session.

What These Corporate Video Examples Have in Common

These projects show three simple things. 

1. First, each video had a clear purpose, such as explaining a product, training staff or showing a technical process. 
2. Second, the format matched the subject, with live action for real experiences, animation for complex ideas and multi-camera filming for events. 
3. Third, the production was planned around where and how people would watch the final video.

Which Format Fits Your Brief?

Choose the production format or style based on what your audience needs to see, understand or remember rather than simply on what looks impressive.

What Should You Ask a Production Company?

Before asking for a quotation, have five things ready:

• Objective: What should the viewer understand or do?
• Audience: Customers, employees, investors, students or partners?
• Format: Live action, animation, event coverage or a combination?
• Budget: What range do you need to stay within?
• Deadline: When must the final video be ready?

These details make the first discussion much more useful. 

The production company can recommend the right crew, locations, animation level, filming days and post-production work instead of giving you a generic video package.

Ready to Brief Your Own Corporate Video Projects?

If you are planning a corporate video in Singapore, these examples can help you decide what type of production you need. Share your objective, audience, budget range and deadline with Moving Image, and the team can recommend a suitable production format and scope.

You can also view our corporate video work to see more completed projects, or contact Moving Image to discuss your own video requirements.